It’s true that the quality of your products and services speaks volumes about your business. However, how you present them to your clientele is just as important when it comes to transforming a prospect into a customer.
The same way a home conveys the character of an individual or family living inside, your retail store design and the customer experience you provide has a major bearing on sales performance.
Use these three quick and easy retail store design tips to improve your customer experience and increase sales.
An effective retail store design should have an intended route for the customer to take, guiding them around the store and ending up at the point of sale. Flooring can be used to create zones to segment merchandise, while a pathway or flow through your store will entice customers towards a particular area or product.
Some of the greatest pitfalls in shopfitting are the lack of signage, their lack of charm and the confusing message they communicate to customers. Any retail sign worth its salt should captivate the customer. Get personal with your signage, using words like ‘you’ or ‘yours’, and keep the message or call-to-action clear and concise.
Spark positive emotions in the customer using all senses. You can use colours to trigger certain emotions, while you can craft a ‘vibe’ for your store by playing a particular genre of music. Appeal to the sense of touch by letting your customers touch and feel your products, while a powerful scent can impact emotion, memory and decision-making.
Your retail space needs to be your most efficient salesperson. Implement these retail design tips in your store and you’re off to a flying start.
Of course, you don’t have to do this all by yourself. Need some help? Hire expert shopfitters to it for you!