3 Store Design Mistakes To Avoid When Choosing Retail Space
Retail managers and owners all know just how vital it is to provide excellent customer care to enhance the customer experience. The same can be said about producing and selling high quality products and services.
Sometimes though retailers overlook the importance of store design which is equally as important as quality customer care and products. There’s valid psychology behind the right store design and how it drives sales. Specific stores will require specific store designs, however there are universal mistakes every store can avoid making.
Choosing The Wrong Property
Hiring a store designer in advance of choosing a property is something to really think about, especially if you are inexperienced in the industry. Leaving a professional to provide tips on location, design and size, as examples, is a smart move before you make that decision to purchase or rent a property.
Everything may seem perfect from the outset. The property may look stunning but while appearances may be appealing don’t make any hasty decisions without first partaking in thorough inspection either.
Properly checking the air conditioning or how efficient the electrical features of a retail space, for instance, can save trouble in the long run if you ensure everything is working as it should.
Choosing The Wrong Lighting
Light fixtures, placement, contrast, brightness, it all makes a difference whether a customer will walk in through the door, how long they will stay and can impact purchases.
Like colour, light has the ability to influence mood in a positive or negative way. Choosing cheap lighting might seem like a good idea to cut back on costs but you have to think ahead and not make the mistake of picking poor lighting for the sake of saving money.
In addition, if you wish to sell a particular product such as an item on sale it is advisable to have a particular space with different lighting than what is in the overall store design. Different products should be highlighted by particular light. You want the light in your store design to compliment your products and services instead of turning heads away.
Miscalculating Storage Space
Miscalculating how much storage and inventory space you require is a huge mistake to make for your store design. Planning and calculating well in advance is essential. You must consider how much stock you will require in your store and how much stock you expect to turn over, how much display items and shelves you will need. Don’t overestimate.
It can be difficult to get storage space right. That’s why it’s always best to leave it to a store designer to consult with who has years of experience under their belt.
With over 35 years’ experience, Storebest is Ireland’s leading shopfitters. We know the store design mistakes and how to avoid them. So, if you need help fitting out your retail space, get in contact today. We can provide you with a unique design tailored to your individual needs.